Santorini is widely renowned as one of the world's most beloved travel destinations. Its whitewashed buildings, dramatic volcanic beaches and awe-inspiring blue waters are just some of the highlights this idyllic island has to offer. The best areas to absorb the picture-perfect scenery are on the northwestern side of the island, in one of the three villages built on the side of the caldera’s rim: the capital Fira, the upscale Oia and the romantic Imerovigli. Each area has its own unique offerings, all exuding luxury, with romantic restaurants, sophisticated clubs and opulent hotels. 

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Fira

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Fira, the vibrant capital of Santorini, is a must-visit destination for those new to the island. Not only does it boast spectacular views from its position along the caldera but also has an array of lively cafes and bars to keep visitors entertained well into the evening. For history lovers, there are several museums displaying ancient artefacts such as sculptures and manuscripts dating back centuries - including unique offerings from Megaro Gyzi Museum, located in a 17th-century mansion or Lignos Emmanuel Folklore Museum, situated inside a cave open during summer months. 

Fira is also a paradise for food lovers and sommeliers alike. With traditional tavernas side-by-side with nouveau eateries plus local wineries and breweries such as Santos Winery or Santorini Brewing Company. And if that wasn’t enough, there are private boat trips available that offer breathtaking views along with guided hikes across Fira’s clifftops. When it comes to accommodation, this idyllic island escape, has something perfect no matter what type of stay fits your style: from sprawling villas overlooking crystalline waters to typical Cycladic-style rooms ideal for relaxation. 

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Oia

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Oia is a stunning destination perched atop an impressive clifftop in Santorini, renowned for its breathtaking views of the volcano and the island of Thirassia. Just 12km from Fira, Oia is significantly quieter and has long been a haven for artists and writers. Visitors to the picturesque village can explore cobbled streets lined with boutique hotels and charming shops.

For those looking to soak up some Greek culture, there's plenty on offer; step inside one of the famous cerulean-domed churches alongside art galleries such as the Daedalus Gallery or take a wander around the Maritime Museum of Oia where you'll find remnants of Venetian fortresses. Enjoy fresh seafood dishes at one of many traditional tavernas before settling down under beautiful Mediterranean sunshine on one of the inviting verandas overlooking the breathtaking scenery. 

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Imerovigli

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Imerovigli, an idyllic village 30 minutes away by foot from the bustling Fira, is home to some of the most luxurious and unique stays in Santorini. Visitors can bask in mesmerising sunset views from the comfort of their very own hotel suite that has been converted from a traditional cave - providing the utmost romantic experience perfect for couples looking for privacy or families seeking tranquillity.

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There is something for everyone here at Imerovigli where guests can spend dreamy evenings strolling along picturesque streets before enjoying sunbathing sessions during the day at one of the nearby beaches. For those feeling adventurous, embark on the Ekklisia Theoskepasti hiking trail for a memorable journey through time - explore 13th-century ruins at Skaros Rock before ending your excursion with a visit to one of Santorini's most iconic sites, Theoskepasti Church.

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